Research Catalog
Personalities and products : a historical perspective on advertising in America /
- Title
- Personalities and products : a historical perspective on advertising in America / Edd Applegate.
- Author
- Applegate, Edd.
- Publication
- Westport, Conn. : Greenwood Press, 1998.
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| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Not available - Please for assistance. | Text | Use in library | HF5813.U6A73 1998 | Off-site |
Details
- Description
- xii, 178 p.; 22 cm.
- Series Statement
- Contributions to the study of mass media and communications, 0732-4456 ; no. 53
- Subject
- Bibliography (note)
- Includes bibliographical references (p. [157]-169) and index.
- ISBN
- 0313303649 (alk. paper)
- LCCN
- 97026893
- Owning Institutions
- Princeton University Library