Research Catalog

Perceived quality : how consumers view stores and merchandise /

Title
Perceived quality : how consumers view stores and merchandise / edited by Jacob Jacoby, Jerry C. Olson.
Publication
Lexington, Mass. : LexingtonBooks, c1985.

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TextUse in library HF5415.2 .P455 1985Off-site

Details

Additional Authors
  • Jacoby, Jacob.
  • Olson, J. C. (Jerry Chipman), 1917-2013.
Description
xiv, 311 p. : ill.; 24 cm.
Series Statement
The Advances in retailing series
Subject
  • Consumers' preferences
  • Quality of products
  • Selectivity (Psychology)
Bibliography (note)
  • Includes bibliographies and index.
ISBN
0669082724 (alk. paper)
LCCN
83049531
Owning Institutions
Princeton University Library