Research Catalog

Researching the public opinion environment : theories and methods

Title
Researching the public opinion environment : theories and methods / Sherry Devereaux Ferguson.
Author
Ferguson, Sherry Devereaux
Publication
Thousand Oaks, Calif. : Sage Publications, c2000.

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TextUse in library HM1236 .F47 2000Off-site

Details

Description
xvi, 296 p. : ill.; 24 cm.
Series Statement
Sage series in public relations
Subject
  • Public opinion
  • Public opinion polls
  • Mass media and public opinion
Bibliography (note)
  • Includes bibliographical references (p. 263-282) and index.
ISBN
  • 0761915303 (hc : acid-free)
  • 0761915311 (pb : acid free)
LCCN
00008509
OCLC
  • 43552435
  • SCSB-1201148
Owning Institutions
Princeton University Library