Research Catalog

Political marketing : readings and annotated bibliography

Title
Political marketing : readings and annotated bibliography / editors, Bruce I. Newman, Jagdish N. Sheth.
Publication
Chicago, Ill. : American Marketing Association, c1985.

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TextUse in library JF2112.C3 P65 1985Off-site

Details

Additional Authors
  • Newman, Bruce I.
  • Sheth, Jagdish N.
Description
xi, 259 p. : ill.; 28 cm.
Subject
  • Campaign management
  • Campaign management > Bibliography
  • Political campaigns
  • Political campaigns > Bibliography
  • Marketing
  • Marketing > Bibliography
ISBN
0877571805 (pbk.)
LCCN
85026866
OCLC
  • 12807737
  • SCSB-648526
Owning Institutions
Princeton University Library