Research Catalog

Shakespeare, Einstein, and the bottom line : the marketing of higher education /

Title
Shakespeare, Einstein, and the bottom line : the marketing of higher education / David L. Kirp.
Author
Kirp, David L.

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TextUse in library LB2342.8 .K57 2003Off-site

Details

Additional Authors
Kirp, David L.
Description
vi, 328 p.; 24 cm.
Subject
  • Education, Higher > Public relations > United States
  • Universities and colleges > United States > Marketing
ISBN
0674011465 (alk. paper)
LCCN
2003049914
Owning Institutions
Princeton University Library