Research Catalog

Meta-analysis in marketing : generalization of response models /

Title
Meta-analysis in marketing : generalization of response models / John U. Farley, Donald R. Lehmann.
Author
Farley, John U.

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StatusFormatAccessCall NumberItem Location
TextUse in library HF5415.2 .F28 1986Off-site

Details

Additional Authors
Lehmann, Donald R.
Description
xiv, 121 p. : ill.; 24 cm.
Subjects
ISBN
0669140392 (alk. paper)
LCCN
86045606
Owning Institutions
Princeton University Library