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Innovation diffusion models of new product acceptance /

Title
Innovation diffusion models of new product acceptance / edited by Vijay Mahajan, Yoram Wind.

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TextUse in library HF5415.153.I55 1986Off-site

Details

Additional Authors
  • Mahajan, Vijay.
  • Wind, Yoram.
Description
xvi, 318 p. : ill.; 24 cm.
Subject
  • Consumers' preferences > Mathematical models > Congresses
  • New Products > Marketing > Mathematical models > Congresses
ISBN
0887300766
LCCN
85023300
Owning Institutions
Princeton University Library