Research Catalog

Title

Participatory communication strategy design : a handbook / prepared by Paolo Mefalopulos and Chris Kamlongera for the SADC Centre of Communication for Development in collaboration with the Communication for Development Group Extension, Education and Communication Service, Sustainable Development Department.

Author

Mefalopulos, Paolo.

Publication

Rome : Food and Agriculture Organization of the United Nations, 2004.

Items in the Library & Off-site

Details

Additional Authors

• Kamlongera, Christopher F.
• Southern African Development Community. Centre of Communication for Development. http://id.loc.gov/authorities/names/no2005082093

Description

ix, 111 p. : ill.; 30 cm.

Subjects

• Rural development
• Communication planning
• Communication in rural development
• Radio in community development
• Agriculture > Citizen participation
• Communication in agriculture

Note

• This handbook has been prepared as a training and field guide for designing, implementing and managing communication for development strategies for field projects. It focuses on the process of planning a communication strategy in a participatory manner. It clearly explains the principles and processes of communication planning, message development, multimedia material production and the implementation of communication activities in the field, and presents a step-by-step approach to strategy design.
• "TC/M/Y5794E/1/11.04/1500"--P. [4] of cover.

Bibliography (note)

• Includes bibliographical references (p. 109-111).

ISBN

9251052522

Owning Institutions

Princeton University Library