Research Catalog

Participatory communication strategy design : a handbook /

Title
Participatory communication strategy design : a handbook / prepared by Paolo Mefalopulos and Chris Kamlongera for the SADC Centre of Communication for Development in collaboration with the Communication for Development Group Extension, Education and Communication Service, Sustainable Development Department.
Author
Mefalopulos, Paolo.
Publication
Rome : Food and Agriculture Organization of the United Nations, 2004.

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StatusFormatAccessCall NumberItem Location
TextUse in library P95.815 .M45 2004qOff-site

Details

Additional Authors
  • Kamlongera, Christopher F.
  • Southern African Development Community. Centre of Communication for Development. http://id.loc.gov/authorities/names/no2005082093
Description
ix, 111 p. : ill.; 30 cm.
Subject
  • Agriculture > Citizen participation
  • Communication in agriculture
  • Communication in rural development
  • Communication planning
  • Radio in community development
  • Rural development
Note
  • This handbook has been prepared as a training and field guide for designing, implementing and managing communication for development strategies for field projects. It focuses on the process of planning a communication strategy in a participatory manner. It clearly explains the principles and processes of communication planning, message development, multimedia material production and the implementation of communication activities in the field, and presents a step-by-step approach to strategy design.
  • "TC/M/Y5794E/1/11.04/1500"--P. [4] of cover.
Bibliography (note)
  • Includes bibliographical references (p. 109-111).
ISBN
9251052522
Owning Institutions
Princeton University Library