Research Catalog

Talk the walk : advancing sustainable lifestyles through marketing and communications.

Title
Talk the walk : advancing sustainable lifestyles through marketing and communications.
Author
Dupré, Stanislas.
Publication
Paris, France : United Nations Environment Programme : Utopies ; New York, N.Y., USA : Global Compact Office, c2005.

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Details

Additional Authors
  • United Nations Environment Programme. http://id.loc.gov/authorities/names/n80002388
  • United Nations. Global Compact Office. http://id.loc.gov/authorities/names/no2003031009
  • Utopies (Organization) http://id.loc.gov/authorities/names/n2007209054
Description
49 p. : col. ill.; 30 cm.
Alternative Title
Advancing sustainable lifestyles through marketing and communications
Subject
  • Consumption (Economics) > Environmental aspects
  • Green marketing
Note
  • Cover title.
  • "DTI-0763-PA"--P. [4] of cover.
  • "Written by Stanislas Dupré"--T.p. verso.
Bibliography (note)
  • Includes bibliographical references.
Additional Formats (note)
  • Available both in print and online.
Contents
How can marketing foster sustainable consumption?. What is wrong with current consumption patterns? -- Can marketing be part of the solution? -- IS there a business case? -- Where do we stand? what is next? -- How companies do it. What are the lessons from the pioneers? -- Can mainstream companies do the same? -- Can a company incite to consume less? -- How can I do it?. What are the key tips to communicate effectively? -- Where do you stand? -- Where to find more resources?.
ISBN
  • 9280726587
  • 9789280726589
LCCN
2007380906
Owning Institutions
Princeton University Library