Research Catalog
Talk the walk : advancing sustainable lifestyles through marketing and communications.
- Title
- Talk the walk : advancing sustainable lifestyles through marketing and communications.
- Author
- Dupré, Stanislas.
- Publication
- Paris, France : United Nations Environment Programme : Utopies ; New York, N.Y., USA : Global Compact Office, c2005.
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Status | Format | Access | Call Number | Item Location |
---|---|---|---|---|
Not available - Please for assistance. | Text | Use in library | HF5413 .D87 2005q | Off-site |
Not available - Please for assistance. | Text | Use in library | Off-site |
Details
- Additional Authors
- Description
- 49 p. : col. ill.; 30 cm.
- Alternative Title
- Advancing sustainable lifestyles through marketing and communications
- Subject
- Note
- Cover title.
- "DTI-0763-PA"--P. [4] of cover.
- "Written by Stanislas Dupré"--T.p. verso.
- Bibliography (note)
- Includes bibliographical references.
- Additional Formats (note)
- Available both in print and online.
- Contents
- How can marketing foster sustainable consumption?. What is wrong with current consumption patterns? -- Can marketing be part of the solution? -- IS there a business case? -- Where do we stand? what is next? -- How companies do it. What are the lessons from the pioneers? -- Can mainstream companies do the same? -- Can a company incite to consume less? -- How can I do it?. What are the key tips to communicate effectively? -- Where do you stand? -- Where to find more resources?.
- ISBN
- 9280726587
- 9789280726589
- LCCN
- 2007380906
- Owning Institutions
- Princeton University Library