Research Catalog

The tao of loyalty : winning with employees /

Title
The tao of loyalty : winning with employees / Ajit Rao.
Author
Rao, Ajit, 1962-
Publication
New Delhi ; Thousand Oaks : Response Books, 2006.

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TextUse in library HF5549 .R336 2006Off-site
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Details

Description
257 p. : ill.; 18 cm.
Subject
  • Employee loyalty
  • Personnel management
Bibliography (note)
  • Includes bibliographical references (p. [251]-252) and index.
Contents
Foreword / by Steven F. Walker -- Preface -- Acknowledgments -- The 5th P of marketing -- Emotional loyalty -- Loyalty segmentation -- Eleven factors that matter -- The managerial grid: task and people -- The task factors -- The people factors -- Communication -- The three levers -- The role of leadership -- The role of HR -- The role of the boss -- Summary -- Appendices -- Bibliography -- Index.
ISBN
  • 9780761935544 (paper back : alk. paper)
  • 0761935541 (paper back : alk. paper)
LCCN
2006030858
Owning Institutions
Princeton University Library