Research Catalog
Vulcans, earthlings and marketing ROI : getting finance, marketing and advertising onto the same planet /
- Title
- Vulcans, earthlings and marketing ROI : getting finance, marketing and advertising onto the same planet / David Rutherford and Jonathan Knowles.
- Author
- Rutherford, David.
- Publication
- Waterloo, Ont. : Wilfrid Laurier University Press, c2008.
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Not available - Please for assistance. | Text | Use in library | HF5415 .R88 2008 | Off-site |
Details
- Additional Authors
- Knowles, Jonathan.
- Description
- xvi, 155 p. : ill.; 23 cm.
- Subjects
- Note
- Co-published by the Institute of Communication Agencies.
- Bibliography (note)
- Includes bibliographical references (p. 135-137) and index.
- ISBN
- 9781554580316 (pbk.)
- 1554580315 (pbk.)
- Owning Institutions
- Princeton University Library