Research Catalog
The 22 immutable laws of marketing : violate them at your own risk /
- Title
- The 22 immutable laws of marketing : violate them at your own risk / Al Ries and Jack Trout.
- Author
- Ries, Al.
- Publication
- New York, NY : HarperBusiness, 1994, c1993.
Items in the Library & Off-site
Filter by
1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Not available - Please for assistance. | Text | Use in library | HF5415 .R54369 1994 | Off-site |
Details
- Additional Authors
- Trout, Jack.
- Description
- xii, 143 p. : ill.; 21 cm.
- Summary
- Two marketing strategists critique marketing campaigns that have succeeded and add their own axioms for marketing success.
- Alternative Title
- Twenty-two immutable laws of marketing
- Subject
- Note
- Reprint. Originally published: New York : HarperBusiness, 1993.
- Includes index.
- ISBN
- 0887306667 (pbk.)
- 9780887306662 (pbk.)
- Owning Institutions
- Princeton University Library