Research Catalog

The silver market phenomenon : marketing and innovation in the aging society /

Title
The silver market phenomenon : marketing and innovation in the aging society / Florian Kohlbacher, Cornelius Herstatt, editors.
Publication
Heidelberg ; New York : Springer, c2011.

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TextUse in library HF5415.332.O43 S55 2011Off-site

Details

Additional Authors
  • Herstatt, Cornelius.
  • Kohlbacher, Florian.
Description
xxxiv, 463 p. : ill; 24 cm.
Subjects
Bibliography (note)
  • Includes bibliographical references.
ISBN
  • 9783642143373 (hbk.)
  • 3642143377 (hbk.)
LCCN
2010938945
Owning Institutions
Princeton University Library