Research Catalog

Spending advertising money in the digital age : how to navigate the media flow /

Title
Spending advertising money in the digital age : how to navigate the media flow / Hamish Pringle and Jim Marshall.
Author
Pringle, Hamish.
Publication
London ; Philadelphia : Kogan Page, 2012.
Supplementary Content
  • Contributor biographical information
  • Publisher description

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Details

Additional Authors
Marshall, Jim, 1955-
Description
xx, 316 p. : ill.; 24 cm.
Subject
  • Advertising > Management
  • Digital media
  • Marketing > Management
  • Mass media
Bibliography (note)
  • Includes bibliographical references and index.
ISBN
  • 9780749463052
  • 0749463058
  • 9780749463083
  • 0749463082
LCCN
2011020110
Owning Institutions
Princeton University Library