Research Catalog
Uprising : how to build a brand--and change the world--by sparking cultural movements /
- Title
- Uprising : how to build a brand--and change the world--by sparking cultural movements / Scott Goodson.
- Author
- Goodson, Scott.
- Publication
- New York : McGraw-Hill, c2012.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Not available - Please for assistance. | Text | Use in library | HF5415.1255 .G673 2012 | Off-site |
Details
- Description
- xiii, 256 p. : ill.; 24 cm.
- Subjects
- Bibliography (note)
- Includes bibliographical references and index.
- Contents
- What is a movement? And why should it matter to your company? -- From "Thinking small" to getting "Real" a brief history of movements and brands -- Why do people start and join movements? -- Why movements are suddenly becoming--a movement -- Ideas on the rise how to find them and get behind them -- Lighting the spark -- Sustaining a movement--and taking it global -- Why the future belongs to movements.
- ISBN
- 9780071782821 (hbk. : alk. paper)
- 0071782826 (hbk. : alk. paper)
- LCCN
- 2011048789
- Owning Institutions
- Princeton University Library