Research Catalog

Rethinking reputation : how PR trumps marketing and advertising in the new media world /

Title
Rethinking reputation : how PR trumps marketing and advertising in the new media world / Fraser P. Seitel, John Doorley.
Author
Seitel, Fraser P.
Publication
New York : Palgrave Macmillan, 2012.

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Details

Additional Authors
Doorley, John.
Description
x, 235 p.; 25 cm.
Subject
  • Corporate image
  • Internet in public relations
  • Internet in publicity
  • Public relations
  • Publicity
  • Reputation
  • Social media
Bibliography (note)
  • Includes bibliographical references and index.
Contents
The power of relationships -- The power of publicity -- The power of your personal or company brand -- The power of planning -- The power of reputation -- Control the agenda -- Take either road: just stick to it -- Stick to the script -- The sin of spin -- Rethinking reputation.
ISBN
  • 9780230338333
  • 023033833X
LCCN
2012011583
Owning Institutions
Princeton University Library