Research Catalog
Marketing warfare /
- Title
- Marketing warfare / by Al Ries and Jack Trout.
- Author
- Ries, Al.
- Publication
- New York : McGraw-Hill, c1986.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Not available - Please for assistance. | Text | Use in library | HF5415 .R544 1986 | Off-site |
Details
- Additional Authors
- Trout, Jack.
- Description
- viii, 216 p., [2] leaves of plates : ill.; 21 cm.
- Summary
- "How American corporations are using military strategies to outmaneuver, outflank, and even ambush their competition! With a behind-the-scenes look at the cola war, the computer war, the burger war, and the beer war!"--Jacket subtitle.
- Subjects
- Note
- Includes index.
- Contents
- Introduction: Marketing is war -- 2500 years of war -- The principle of force -- The superiority of the defense -- The new era of competition -- The nature of the battleground -- The strategic square -- Principles of defensive warfare -- Principles of offensive warfare -- Principles of flanking warfare -- Principles of guerrilla warfare -- The cola war -- The beer war -- The burger war.
- ISBN
- 007052730X
- 9780070527300
- 0070527261 ((pbk))
- 9780070527263 ((pbk))
- 0452258618
- 9780452258617
- LCCN
- 85014957
- Owning Institutions
- Princeton University Library