Research Catalog

Contrabrand : build a better nonprofit /

Title
Contrabrand : build a better nonprofit / Robert Ferguson.
Author
Ferguson, Robert.
Publication
Toronto : Knowledge Marketing Group, c2010.

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1 Item

StatusFormatAccessCall NumberItem Location
TextUse in library HF5415.122 F47 2010Off-site

Details

Description
iv, 111 p.; 23 cm.
Alternative Title
Contra brand : build a better nonprofit
Subject
  • Branding (Marketing)
  • Nonprofit organizations > Marketing
Bibliography (note)
  • Includes bibliographical references (p. 108-110).
Owning Institutions
Princeton University Library