Research Catalog

The 6 imperatives of marketing : lessons from the world's best companies /

Title
The 6 imperatives of marketing : lessons from the world's best companies / Allan J. Magrath.
Author
Magrath, Allan J.

Items in the Library & Off-site

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1 Item

StatusFormatAccessCall NumberItem Location
TextUse in library HF5415.122 .M34 1992Off-site

Details

Description
196 p. : ill.; 24 cm.
Subjects
ISBN
0814450423 :
LCCN
91033714
Owning Institutions
Princeton University Library