Research Catalog

Theoretical developments in marketing

Title
Theoretical developments in marketing / [edited by] Charles W. Lamb, Jr., Patrick M. Dunne.
Publication
Chicago, Ill. : American Marketing Association, c1980.

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Details

Additional Authors
  • Lamb, Charles W.
  • Dunne, Partrick M.
  • American Marketing Association
  • Special Educators' Conference (1980 : Phoenix, Ariz.)
Description
xi, 269 p.; 28 cm.
Series Statement
Proceedings series / American Marketing Association
Uniform Title
Proceedings series (American Marketing Association).
Subject
Note
  • Proceedings of the American Marketing Association's Special Educators' Conference held in Phoenix, Ariz., Feb. 10-13, 1980.
Bibliography (note)
  • Includes bibliographies and index.
ISBN
0877571384
LCCN
80012436//r81
OCLC
  • 6143131
  • SCSB-34157
Owning Institutions
Princeton University Library