Research Catalog

Product-country images : impact and role in international marketing /

Title
Product-country images : impact and role in international marketing / Nicolas Papadopoulos, Louise A. Heslop, editors.

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TextUse in library HF5415.122 .P76 1993Off-site

Details

Additional Authors
  • Heslop, Louise.
  • Papadopoulos, N. G. (Nicolas G.), 1946-
Description
xxvi, 477 p. : ill.; 22 cm.
Subjects
ISBN
  • 1560242361 (alk. paper)
  • 156024237X (pbk. : alk. paper)
LCCN
91035947
Owning Institutions
Princeton University Library