Research Catalog

キャラクター・パワー : ゆるキャラから国家ブランディングまで /

Title
  • キャラクター・パワー : ゆるキャラから国家ブランディングまで / 青木貞茂.
  • Kyarakutā pawā : yurukyara kara kokka burandingu made / Aoki Sadashige.
Author
Aoki, Sadashige, 1956-
Publication
Tōkyō : NHK Shuppan, 2014.

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Details

Description
231 pages : illustrations; 18 cm.
Series Statement
  • NHK 出版新書 = Ns ; 426
  • NHK shuppan shinsho = Ns ; 426
Uniform Title
NHK Shuppan shinsho ; 426.
Subject
Advertising characters > Japan > History
Bibliography (note)
  • Includes bibliographical references (pages 226-231).
ISBN
  • 9784140884263
  • 4140884266
Owning Institutions
Princeton University Library