Research Catalog

The dynamics of persuasion /

Title
The dynamics of persuasion / Richard M. Perloff.
Author
Perloff, Richard M.

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TextUse in library BF637.P4P39 1993Off-site

Details

Additional Authors
Perloff, Richard M.
Description
xii, 411 p. : ill.; 24 cm.
Subject
  • Attitude change
  • Mass media > Psychological aspects
  • Persuasion (Psychology)
ISBN
0805804900
LCCN
92035942
Owning Institutions
Princeton University Library