Research Catalog
Brand equity planning with structuralist rhetorical semiotics /
- Title
- Brand equity planning with structuralist rhetorical semiotics / George Rossolatos.
- Author
- Rossolatos, George,
- Publication
- Kassel : Kassel University Press, 2014
- ©2013
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Not available - Please for assistance. | Text | Use in library | HF5415.1255 .R677 2014 | Off-site |
Details
- Description
- viii, 887 pages : illustrations (some color); 21 cm
- Subjects
- Note
- Originally presented as the author's thesis (doctoral)--Kassel Universitat, 2014.
- Bibliography (note)
- Includes bibliographical references (pages 834-887).
- ISBN
- 9783862197064
- 3862197069
- Owning Institutions
- Princeton University Library