Research Catalog

Educational fund raising : principles and practice /

Title
Educational fund raising : principles and practice / edited by Michael J. Worth.
Publication
Phoenix, AZ : Oryx Press, 1993.

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Details

Additional Authors
  • Council for Advancement and Support of Education. http://id.loc.gov/authorities/names/n80005641
  • Worth, Michael J.,
Description
xviii, 441 pages; 24 cm.
Summary
These 36 articles cover the full spectrum of educational fund raising and development and offer recent thinking on theory and practice. They also describe the history of the fund raising profession, corporate support, staff training, relations with other university offices, and so on.
Series Statement
American Council on Education series on higher education
Uniform Title
American Council on Education series on higher education.
Subjects
Note
  • "Sponsored by Council for Advancement and Support of Education."
Bibliography (note)
  • Includes bibliographical references (pages 421-428) and index.
Contents
1. Defining Institutional Advancement, Development, and Fund Raising / Michael J. Worth -- 2. Elements of the Development Program / Michael J. Worth -- 3. The Historical Overview / Michael J. Worth -- 4. Characteristics of Donors / Thomas R. Pezzullo and Barbara E. Brittingham -- 5. Characteristics of Successful Fund-raising Programs / Bruce A. Loessin and Margaret A. Duronio -- 6. The Roles of Key Individuals / Sara L. Patton -- 7. The Role of Institutional Planning in Fund Raising / Rick Nahm and Robert M. Zemsky -- 8. The Annual Giving Program / Ann Gee Louden -- 9. How to Prepare a Direct Mail Solicitation / Connie Clark -- 10. Major Gift Programs / David R. Dunlop -- 11. Fundamentals of Planned Giving / Ronald E. Sapp -- 12. How to Solicit a Major Gift / Michael F. Adams -- 13. Campaigning in the Nineties / William P. McGoldrick -- 14. The Use of Fund-raising Counsel from Counsel's Perspective / George A. Brakeley III -- 15. Rethinking the Traditional Capital Campaign / Joel P. Smith -- 16. Obtaining Corporate Support / D. Chris Withers -- 17. Obtaining Foundation Support / Max G. Smith -- 18. How to Write a Good Proposal / Sarah Godfrey -- 19. Raising Funds from Parents / Kathleen A. Kavanagh -- 20. Raising Funds for Athletics / Jeffrey W. Gray -- 21. Fund Raising for Professional Schools within a University / Robert R. Ashton -- 22. Hiring, Training, and Retaining Development Staff / Karen E. Osborne -- 23. Operating a Donor Research Office / Eric Siegel -- 24. Measuring Fund-raising Costs and Results / Richard B. Boardman -- 25. Organizing the Development Program / Gary A. Evans -- 26. The Role of Public Relations in Fund Raising / Roger L. Williams -- 27. The Role of Alumni Affairs in Fund Raising / Charles H. Webb -- 28. Development and Sponsored Research / James W. Asp II -- 29. The Institutionally Related Foundation / Royster C. Hedgepeth -- 30. Raising Funds for Independent Schools / James M. Theisen -- 31. Raising Funds for Community Colleges / Nanette J. Smith -- 32. Ethical Issues in Fund Raising / Jake B. Schrum -- 33. Educational Fund Raising as a Profession / Peter McE. Buchanan -- 34. Trends in Fund-raising Research / Judy Diane Grace -- 35. Legal Trends Affecting Philanthropy / Norman S. Fink.
ISBN
  • 089774814X
  • 9780897748148
LCCN
93016211
Owning Institutions
Princeton University Library