Research Catalog

Creating value with big data analytics : making smarter marketing decisions /

Title
Creating value with big data analytics : making smarter marketing decisions / Peter C. Verhoef, Edwin Kooge and Natasha Walk.
Author
Verhoef, Peter C.,
Publication
  • Abingdon, Oxon ; New York, NY : Routledge, [2016]
  • ©2015

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TextUse in library HF5415.32 .V475 2016Off-site

Details

Additional Authors
  • Kooge, Edwin,
  • Walk, Natasha,
Description
xxii, 316 pages; 24 cm
Subjects
Bibliography (note)
  • Includes bibliographical references and index.
ISBN
  • 9781138837959
  • 1138837954
  • 9781138837973
  • 1138837970
LCCN
2015027898
Owning Institutions
Princeton University Library