Research Catalog

Handbook of research on effective advertising strategies in the social media age

Title
Handbook of research on effective advertising strategies in the social media age / Nurdan Oncel Taskiran, Recep Yilmaz, editors.
Publication
Hershey, PA : Business Science Reference, [2015]

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Details

Additional Authors
  • Taşkıran, Nurdan Öncel, 1960-
  • Yilmaz, Recep
Description
xxix, 509 pages : illustrations; 29 cm.
Summary
"This book focuses on the radically evolving field of advertising within the new media environment by covering new strategies, structural transformation of media, and changing advertising ethics"--
Series Statement
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
Subject
  • Internet advertising
  • Internet marketing
  • Social media
  • Online-Werbung
  • Online-Marketing
  • Social Media
Bibliography (note)
  • Includes bibliographical references (pages 440-499) and index.
ISBN
  • 9781466681255
  • 146668125X
  • 9781466681262 (canceled/invalid)
LCCN
2014050228
OCLC
  • ocn900030892
  • 900030892
  • SCSB-1848450
Owning Institutions
Princeton University Library