Research Catalog

Marketing in creative industries : value, experience and creativity /

Title
Marketing in creative industries : value, experience and creativity / Gabriele Troilo.
Author
Troilo, Gabriele,

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TextUse in library HF5415.13.T7338 2015Off-site

Details

Additional Authors
Troilo, Gabriele,
Description
xiv, 369 pages; 25 cm
Subject
  • Arts
  • Cultural industries
  • Kreativitet
  • Kreativsektor
  • Marketing
  • Marketing > Management
  • Marketingtheorie
  • Marknadsföring
ISBN
  • 9780230380240
  • 0230380247
LCCN
2015013018
Owning Institutions
Princeton University Library