Research Catalog

Title

The corporate planning process.

Author

Branch, Melville C. (Melville Campbell), 1913-2008.

Publication

New York, American Management Association [1962]

Items in the Library & Off-site

Details

Description

253 pages illustrations; 24 cm

Summary

How management initiates new projects, new courses of action, and analyzes past experiences.

Subject

• Industrial management
• Planning
• Industrial management
• Planning
• Unternehmensplanung
• Bedrijfsplanning

Bibliography (note)

• Includes bibliography.

Contents

Introduction / Dean E. Woolridge : The immediate values -- The longer range -- Growing opportunities -- Toward maximum effectiveness -- 1. Background and purpose : The changing context of business planning -- Corporate planning today -- The purpose of this book -- 2. Process and procedure : Process -- Procedure : Objectives ; Plans ; Integration-decision ; Implementation -- Comment -- 3. Basic prerequisites : Implicit assumptions : Deferred benefits ; Surplus resources ; Consideration of the longer-range future ; Management abilities and effort -- Conceptual compatibility : Absence of rational misconceptions ; Realistic expectations -- Executive acceptance -- 4. Methodological considerations : The decisive role of executive management -- The open-ended context of planning -- Scope of consideration -- Information-communication -- The role of reason -- Intuition and its validity -- Synthesis of man and machine -- Circular process of periodic adjustment -- Incorporation of flexibility -- Allied endeavors -- 5. Techniques of analysis / Eldred C. Nelson and Melville C. Branch : Mathematical-statistical method : Probability and statistics ; Models ; Control theory ; Theory of games ; Information theory ; Mathematical programming ; Systems engineering -- Subjective judgment : Identification ; Development -- Synthesis : Conceptualization ; Institutional mechanisms of conceptualization ; The corporate representation : Characteristics ; Function ; Performance of people : Individual ; Group -- Summary -- 6. Implementation : Organization -- Procedural considerations -- Human factors : The image of management within the company ; Employees ; Line executives ; Staff planning personnel -- 7. Cost and return : Difficulties of measurement -- Means of evaluation -- 8. Probable future development : Mechanical-electronic : Information processing ; Analysis ; Display -- People : The mind of man ; Human interaction ; Motivation ; Corporate planners -- Related fields.

ISBN

• 081445075X
• 9780814450758

LCCN

62015083

OCLC

• ocm00178129
• 178129
• SCSB-2060506

Owning Institutions

Princeton University Library