Research Catalog

Title

Films that sell : moving pictures and advertising / edited by Bo Florin, Nico de Klerk, and Patrick Vonderau.

Publication

London : Palgrave, 2016.

Items in the Library & Off-site

Holdings

Details

Additional Authors

• Florin, Bo, 1961-
• Klerk, Nico de
• Vonderau, Patrick

Description

xii, 324 pages : illstrations; 24 cm.

Summary

This book explores the history, theory and practice of moving image advertising, and emphasizes the dynamic and lasting relationships between print, film, broadcasting and advertising cultures.

Series Statement

Cultural histories of cinema

Uniform Title

Cultural histories of cinema

Subject

• Promotional films
• Motion pictures in advertising

Bibliography (note)

• Includes bibliographical references (pages 298-310) and index.

Contents

Introduction: on advertising's relation to moving pictures / Patrick Vonderau -- Advertising and film: a topological approach / Yvonne Zimmermann -- International harvester, business screen and the history of advertising film / Gregory A. Waller -- Selling machines: film and its technologies at the New York World's Fair / Haidee Wasson -- Selling the motion picture to the fine de siecle American public / William Uricchio -- Early advertising and promotional films, 1893-1900: Edison motion pictures as a case study / Cahrles Musser -- Advertising and animation: from the invisible hand to attention management / Michael Cowan -- More than product advertising: animation, gasparcolor and Sorela's corporate design / Sema Colpan and Lydia Nsiah -- Dream-work: Pan Am's New Horizons in Holland / Nice de Klerk -- The Five Year Plan on display: Czechoslovakian film advertising / Lucy Cesalkova -- Advertising form, technological change and screen practices in the USA / William Boddy -- The best thing on TV: 1960s US television commercials / Cynthia B. Meyers -- The bear facts: commercial archaeology and the Sugar Bear campaign / Skip Elsheimer and Devin Orgeron -- Kim Novak and Morgan Stairways: thinking about the theory and history of the tie-in / Patrick Vonderau -- Coming soon! Lantern slide advertising in the archive / Robert Byrne -- The hidden film-maker / Dylan Cave -- Robin Hood and the furry bowlers: animators vs advertisers in early British television commercials / Jez Stewart -- Ahead of its showtime: the Packard Humanities Institute collection at the Academy Film Archive / Cassie Blake -- Parsing the archive of Rudolf Mayer film, Vienna, 1937-9 / Joachim Schatz -- The film group's cinema verite TV ads / Andy Uhrich -- The challenge of archiving commercials / Catherine Cormon -- The Geesink collection: slection criteria reconsidered / Leenke Ripmeester -- The Archivio Nazionale Cinema d'impresa collection: an overview / Arianna Turci.

ISBN

• 9781844578924
• 1844578925
• 9781844578917
• 1844578917

OCLC

• ocn959804274
• SCSB-1878102

Owning Institutions

Princeton University Library