Research Catalog
The psychology of consumer profiling in a digital age
- Title
- The psychology of consumer profiling in a digital age / Barrie Gunter.
- Author
- Gunter, Barrie
- Publication
- New York ; London : Routledge, Taylor & Francis Group, 2016.
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Not available - Please for assistance. | Text | Use in library | HF5415.32 .G86 2016 | Off-site |
Details
- Description
- 257 pages; 24 cm.
- Summary
- The Psychology and Consumer Profiling in a Digital Age examines how this field of 'psychographics' has evolved, the different approaches to psychological segmentation of consumers, the different ways in which it has been applied in consumer marketing settings, and whether psychographics works. It draws upon research from around the world and incorporates its analysis of the use of psychographics with an examination of major shifts in marketing in a digital and global era.
- Series Statement
- Routledge studies in marketing ; 2
- Uniform Title
- Routledge studies in marketing ; 2.
- Subject
- Bibliography (note)
- Includes bibliographical references and index.
- Contents
- Personality psychology and consumer segmentation -- Custom-built psychographic consumer typologies -- The search for psychology-based predictors of purchase preferences -- Psychological profiles within demographics -- Global consumer profiling -- Profiling consumers for old and new media markets -- Psychological profiling and consumers' reactions to marketing campaigns -- Practicalities, pros and cons of psychological profiling.
- ISBN
- 9781138957961
- 1138957968
- 9781138340749
- 113834074X
- 9781315661438 (canceled/invalid)
- 9781317340096 (ePub ebook) (canceled/invalid)
- 9781317340089 (Mobipocket ebook) (canceled/invalid)
- 9781317340102 (PDF ebook) (canceled/invalid)
- LCCN
- 2016000870
- OCLC
- ocn940455311
- 940455311
- SCSB-1878124
- Owning Institutions
- Princeton University Library