Research Catalog

Title

Myths of PR : all publicity is good publicity and other popular misconceptions / Rich Leigh.

Author

Leigh, Rich

Publication

New York : Kogan Page Ltd, 2017.

Items in the Library & Off-site

Details

Description

x, 210 pages; 23 cm

Summary

Myths of PR uses popular myths about the theory and practice of public relations as a vehicle for helping startup owners, brand marketers, communications practitioners and students to distinguish between fads and tried-and-tested PR practice. Its purpose is to shatter widespread misconceptions about PR, and grant readers insights into why these myths have endured in spite of clearly demonstrable evidence to the contrary. By exploring topics that readers will relate to (though many might frequently misunderstand), Myths of PR will shed new light on essential PR methodology. From the assumption that PR is a never-ending party, propagated by the way the industry is shown in the media and entertainment, to more potentially damaging misconceptions such as the often-repeated 'all publicity is good publicity', it is an engaging, anecdotal read that offers authentic insights into the reality of PR practice from one of the brightest and most exciting young communication experts in the UK. -- Amazon.com.

Series Statement

Business myths series

Subject

• Public relations
• Social media
• Public Relations
• Social Media
• public relations
• social media
• Öffentlichkeitsarbeit

Bibliography (note)

• Includes bibliographical references and index.

Contents

About the author -- Acknowledgements -- Introduction -- Myth 1: PR is all spin, smokescreens and lies -- Myth 2: PR results can't be measured -- Myth 3: All publicity is good publicity -- Myth 4: The press release is dead -- Myth 5: The media ignores good news -- Myth 6: You have to pay to see social media benefits -- Myth 7: PR is glamorous -- Myth 8: Calling the media is a no-no -- Myth 9: That you can make something go viral -- Myth 10: You have to be an extrovert to succeed in PR -- Myth 11: PR is the silver bullet -- Myth 12: Good people and products market themselves -- Myth 13: The more you pay, the better the job done -- Myth 14: PR results are instant -- Myth 15: Consumers want conversations with brands -- Myth 16: Working in-house is easier -- Myth 17: Media relationships are especially important -- Myth 18: Wage gap figures -- Conclusion -- Index.

ISBN

• 9780749479596
• 0749479590
• 9780749479602 (canceled/invalid)

LCCN

2017001790

OCLC

• ocn958479913
• 958479913
• SCSB-1883644

Owning Institutions

Princeton University Library