Research Catalog

Title

Strategy for the global market : theory and practical applications / Vladimir Kvint.

Author

Kvint, V. L. (Vladimir Lʹvovich)

Publication

New York, NY ; London : Routledge, 2016.

Items in the Library & Off-site

Details

Description

xxviii, 519 pages : illustrations; 26 cm

Summary

"In the twenty-first century, the global community constantly strives to bring structure and order to the world through strategic means. From the highest levels of governments and militaries to multilateral institutions, NGOs, and corporations, a strategy for the future of a company, region, country, or even the world is tantamount to success. Yet few understand what strategy actually is and how it can be developed, planned, and implemented. Strategy for the Global Market combines a fundamental study of the theory of strategy with its practical applications to provide a new approach to the global emerging market. Due to the technological transformations in communications and transportation, and the birth and development of both the global community and the global marketplace over the past twenty years, the world’s population and corporations are in much closer contact with their counterparts across the globe than ever before. This has led to increasing competition and even rivalries. Understanding the strategic environment, as well as solving problems either through amicable means or conflict, requires the powerful instrument of strategy to remain efficient and to triumph."

Subject

• Strategic planning
• Strategy (Philosophy)
• Competition, International
• International trade
• Globalisierung
• Strategische Planung
• Strategisches Management
• Markteintrittsstrategie

Bibliography (note)

• Includes bibliographical references (pages 503-506) and index.

ISBN

• 9781138892101
• 1138892106
• 9781138892125
• 1138892122
• 9781315709314 (canceled/invalid)

LCCN

2015011549

OCLC

• ocn906447424
• 906447424
• SCSB-1887164

Owning Institutions

Princeton University Library