Research Catalog

Different brains different approaches : successful neuro advertising for male and female

Title
Different brains different approaches : successful neuro advertising for male and female / Huub van Osch.
Author
Osch, Huub van
Publication
  • Amsterdam, The Netherlands : BIS Publishers, [2016]
  • ©2016

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1 Item

StatusFormatAccessCall NumberItem Location
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How do I pick up this item and when will it be ready?
Book/TextUse in library HF5822 .O83 2016Off-site

Details

Description
192 pages : illustrations (chiefly color); 21 cm
Subject
  • Advertising > Research
  • Advertising > Psychological aspects
  • Brain > Popular works
  • Neurosciences > Popular works
  • Communication > Sex differences
  • Brain
  • Neurosciences
  • Werbepsychologie
  • Geschlechtsunterschied
  • Werbewirkung
  • Popular works
  • Werbepsychologie
  • Geschlechtsunterschied
  • Werbewirkung
Genre/Form
Popular works.
Note
  • Subtitle from cover.
Bibliography (note)
  • Includes bibliographical references (pages 188-191).
Contents
The origins of sex differences -- How 500 million years of evolution has affected both sexes -- Sensory differences -- The neurobiology of emotion -- Differences in primary, secondary and tertiary emotions -- General implications -- Implications for advertising -- Case examples -- Conclusions.
ISBN
  • 9789063694357
  • 9063694350
OCLC
  • ocn968693342
  • 968693342
  • SCSB-8887450
Owning Institutions
Princeton University Library