Research Catalog
Strategic sport communication
- Title
- Strategic sport communication / Paul M. Pedersen, PhD, Pamela C. Laucella, PhD, Edward (Ted) M. Kian, PhD, Andrea N. Geurin, PhD.
- Author
- Pedersen, Paul Mark
- Publication
- Champaign, IL : Human Kinetics, [2017]
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Use in library | GV713 .P43 2017 | Off-site |
Details
- Description
- xiii, 409 pages : illustrations; 29 cm
- Summary
- "Strategic Sport Communication, Second Edition, explores the sport industry's exciting and multifaceted segment of sport communication. With communication theory, sport literature, and insight from the industry's leading professionals, the text presents a standard framework that introduces readers to the many ways in which individuals, media outlets, and sport organizations work to create, disseminate, and manage messages to their constituents. The team of international authors has drawn on its extensive practical, academic, and leadership experiences to update and revitalize this second edition of Strategic Sport Communication. Using the industry-defining standard of the Strategic Sport Communication Model (SSCM), the text explores sport communication in depth and then frames the three major components of the field: personal and organizational communication, sport media, and sport communication services and support. Readers will discover how each aspect of this segment of the sport industry is integral to the management, marketing, and operational goals at all levels of sport organizations."--Publisher's website.
- Subject
- Bibliography (note)
- Includes bibliographical references and index.
- Contents
- Study of sport management and sport communication -- Careers in sport communication -- History and growth of sport communication -- Sport communication and the SSCM -- Personal sport communication -- Organizational and leadership communication in sport -- Sport mass media: convergence and shifting roles -- Digital, mobile, and social media in sport -- Integrated marketing communication in sport -- Public relations and crisis communication in sport -- Sprot communication research -- Sociological aspects of sport communication -- Legal issues in sport communication.
- ISBN
- 9781492525776
- 1492525774
- LCCN
- 2015039410
- OCLC
- ocn928239091
- 928239091
- SCSB-8874368
- Owning Institutions
- Princeton University Library