Research Catalog

Worldwide casebook in marketing management

Title
Worldwide casebook in marketing management / Luiz Moutinho, Dublin City University, Ireland.
Author
Moutinho, Luiz.
Publication
New Jersey : World Scientific, [2016]

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TextUse in library HF5415.13 .M699 2016Off-site

Details

Description
xxxiii, 890 pages : illustrations; 23 cm
Subject
  • Marketing > Management > Case studies
  • Marketing > Management
  • Marketingmanagement
  • Marketing > Gestion > Études de cas
Genre/Form
  • Case studies.
  • Études de cas.
Bibliography (note)
  • Includes bibliographical references and index.
Contents
Introduction to case analysis -- Consumer behaviour : San Pellegrino (Italy) -- Nintendo WII (Japan) -- Zara (Spain) -- Branding: -- Lenovo (China) -- Red bull (Austria) -- Singtel (Singapore) -- Marketing communication : Foster's (Australia) -- Google (the US) -- Walkers (the UK) -- Tag-heuer (Switzerland) -- Cirque du soleil (Canada) -- Retailing : Currys (the UK) -- Cold storage (Singapore) -- Marketing programming : Microsoft (the US) -- National Australia Bank (Australia) -- Acer (Taiwan) -- Kerry (Ireland) -- Siemens (Germany) -- ING (Holland) -- Electrolux (Sweden) -- Strategic and global marketing: -- British Airways (the UK) -- Grundfos (Denmark) -- Petrobras (Brazil) -- Accor (France).
ISBN
  • 9789814689601
  • 9814689602
  • 9789814689632
  • 9814689637
  • 9789814689649
  • 9814689645
LCCN
2015030239
OCLC
  • ocn925410884
  • 925410884
  • SCSB-8856081
Owning Institutions
Princeton University Library