Research Catalog

Title

Values, lifestyles, and psychographics / edited by Lynn R. Kahle, Larry Chiagouris.

Publication

• New York : Routledge, 2016.
• ©1997.

Items in the Library & Off-site

Details

Additional Authors

• Kahle, Lynn R.
• Chiagouris, Larry

Description

xiii, 415 pages : illustrations, charts; 23 cm.

Summary

This book showcases papers presented at the annual Advertising and Consumer Psychology Conference. The contributors -- active scholars with both practitioner and academic backgrounds -- share an interest in the general area of psychographics, values, and lifestyle in advertising. The interdisciplinary and international mix of authors bring a diverse perspective to this volume, which is divided into four nonorthogonal sections. The first section deals with theoretical and conceptual issues in advertising research, while the second section presents chapters devoted to improving methodology. The final two sections illustrate how value, lifestyle, and psychographic research have been used to understand differences among people. The first of these final two sections emphasizes differences among people at different times (commonly called trend research), and the second emphasizes differences among people across national boundaries. Collectively, these chapters illustrate how practical state-of-the-art research in values, lifestyles, and psychographics can be. Thoughtful consideration of values, lifestyles, and psychographics as they are manifested in quality research can improve advertising and marketing practice, and can help the business community deliver products and services that are more in line with consumers' needs.

Series Statement

Advertising and consumer psychology

Uniform Title

Advertising and consumer psychology

Subject

• Advertising > Evaluation
• Psychographics
• Psychographie
• Werbung
• Evaluation
• Werbepsychologie
• Verbraucherverhalten

Note

• "A Psychology Press book"

Bibliography (note)

• Includes bibliographical references and indexes.

Contents

A strategic framework for developing and assessing political, social issue, and corporate image advertising / Thomas J. Reynolds, Steven J. Westberg, and Jerry C. Olson -- Where perception meets reality : the social construction of lifestyles / Basil G. Englis and Michael R. Solomon -- The value of understanding the influence of lifestyle trait motivations on consumption beliefs / John P. Murry, Jr., John L. Lastovicka, and Jon R. Austin -- Advertising, values, and the consumption community / David Prensky and Christine Wright-Isak -- Value and values : what is the relevance for advertisers? / Geraldine Fennell -- Maslow's hierarchy and social adaption as alternative accounts of value structures / Lynn R. Kahle, Pamela M. Homer, Robert M. O'Brien, and David M. Boush -- Issues involving the relationship between personal values and consumer behavior : theory, methodology, and application / L.J. Shrum and John A. McCarty -- "Seeing with the mind's eye" : on the use of pictorial stimuli in values and lifestyle research / Suzanne C. Grunert-Beckmann and Søren Askegaard -- Developing useful and accurate customer profiles / Brian Wansink -- A casual analysis of means-end hierarchies : implications in advertising strategies / Pierre Valette-Florence -- The use of psychographics by advertising agencies : an issue of value and knowledge / Stephen J. Gould -- Using attitudinal segmentation to target the consumer / Irma J.O'Connor -- Gender role changes in the United States / Patricia Cafferata, Martin I. Horn, William D. Wells -- The new materialists / Larry Chiagouris and Leeann E. Mitchell -- Change leaders and new media / Bruce MacEvoy -- The benevolent society : value and lifestyle changes among middle-aged baby boomers / Thomas E. Muller -- The adult longitudinal panel : a research program to study the aging process and its effect on consumers across the life span / Lawrence R. Lepisto -- Food-related lifestyle : development of a cross-culturally valid instrument for market surveillance / Klaus G. Grunet, Karen Brunsø, and Søren Bisp -- The edge of dream : managing brand equity in the European luxury market / Daniel Weber and Bernard Dubois -- Transferability of the concept of environmental awareness within the EUROSTYLES system into tourism marketing / Andreas H. Zins -- Cross-cultural values research : implications for international advertising / Gregory M. Rose.

ISBN

• 9781138986671
• 1138986674

OCLC

• ocn936350100
• 936350100
• SCSB-8854672

Owning Institutions

Princeton University Library