Research Catalog

Title

Powering content : building a nonstop content marketing machine / Laura Busche.

Author

Busche, Laura

Publication

• Sebastopol, CA : O'Reilly, [2017]
• ©2017

Items in the Library & Off-site

Details

Description

vii, 297 pages : illustrations; 23 cm

Summary

Your new product is ready to launch and you're itching to tell potential customers all about it. But how do you make your message stand out above all the noise and marketing clutter? Take the guesswork out of content management with this hands-on guide. You'll learn how to produce and manage powerful content pieces that speak directly to customers and compel them to respond. Author Laura Busche walks you through content strategies and tactics drawn from business, design, and psychology insights. Packed with examples and exercises, this book teaches you how to tell your story with engaging copy, potent images, and striking design all carefully orchestrated through well-oiled production management. --

Subject

• Marketing > Management
• Internet marketing
• Product management
• Online-Marketing
• Content Management

Note

• Includes index.

Contents

Part 1. Wearing the content strategist hat. Setting content goals -- Designing content personas -- Defining your channels -- Themes, voice, and tone -- Finding your brand's aesthetic -- Part 2. Wearing the content creaor hat. Understanding content formats -- The one about formulas and headlines -- Optimizing the content experience with design -- Brainstorming techniques -- Part 3. Wearing the content manager hat. Scaling content like a production manager -- Managing a content team -- Content search engine optimization -- Securing distribution.

ISBN

• 9781491963746
• 1491963743

LCCN

2017448669

OCLC

• ocn993628600
• 993628600
• SCSB-8912181

Owning Institutions

Princeton University Library