Research Catalog

The multinational enterprise : theory and history

Title
The multinational enterprise : theory and history / Mark Casson (Professor of Economics and Director, Centre for Institutions and Economic History, University of Reading, UK), with Peter Buckley, Teresa da Silva Lopes, Lynda Porter and Nigel Wadeson.
Author
Casson, Mark, 1945-
Publication
  • Cheltenham, UK ; Northampton, MA, USA : Edward Elgar Publishing, [2018]
  • ©2018

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Details

Additional Authors
  • Buckley, Peter J., 1949-
  • Lopes, Teresa da Silva, 1968-
  • Porter, Lynda
  • Wadeson, Nigel
Description
xi, 355 pages : illustrations; 24 cm
Summary
This book summarises Mark Cassons recent research on the multinational enterprise. This work is firmly rooted in history and examines the evolution of the internalisation theory of the multinational enterprise over the past forty years and, in the light of this, considers its potential for further development. The book also explores internationalisation theory in respect to marketing and brands, the supply chain, risk management as well as methodology.--
Subject
  • International business enterprises
  • Multinationales Unternehmen
  • Internationalisierung
  • Unternehmenstheorie
  • Risikomanagement
  • Supply Chain Management
  • Entreprises multinationales
Genre/Form
History.
Bibliography (note)
  • Includes bibliographical references and index.
Contents
Introduction and overview -- Marketing and brands -- Supply chain coordination -- Methodology and the theory of the firm -- Risk management.
ISBN
  • 9781788110051
  • 1788110056
LCCN
2017950481
OCLC
  • ocn986574710
  • 986574710
  • SCSB-8985350
Owning Institutions
Princeton University Library