Research Catalog
Marketing management in Africa
- Title
- Marketing management in Africa / edited by George Tesar, Steven W. Anderson, Hassimi Traore, and Jens Graff.
- Publication
- New York : Routledge, Taylor & Francis Group, 2018.
- ©2018
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Use in library | HF5415.12.A35 M374 2018 | Off-site |
Holdings
Details
- Additional Authors
- Description
- xxi, 343 pages : illustrations, map; 23 cm
- Subject
- Bibliography (note)
- Includes bibliographical references (pages 333-335) and index.
- Contents
- Part I. Environmental issues and macro marketing. Section A: Environment. Foreign aid on economic growth in Africa: does its effect vary from low- to middle-income countries? / Aye Mengistu Alemu and Jin-Sang Lee ; Fishing in dangerous waters? How narratives of 'piracy' and 'security' shaped development initiatives in the Somaliland fishery sector / Amanda Møller Rasmussen and Stig Jensen -- Section B: Marketing. Stimulation of entrepreneurship in African markets using cluster theory / Jens Graff ; Social marketing and health care / George Tesar ; Business to business marketing implications for smaller enterprises in Africa / George Tesar -- Part II. Micro marketing. Section A: Finance. ICT-facilitated financial service deliveries in Africa / John Kuada ; Mobile transactions: a powerful channel to drive financial inclusion. Evidence from Kenya: M-Pesa model / Mario Testa and Marco Pellicano ; The mobile money revolution / Jan-Erik Jaensson ; Financing behavior of entrepreneurial ventures in Tanzania / Tumsifu Elly -- Section B: Consumption. Advancing water purification technology and delivery in Africa / Steven W. Anderson ; Understanding consumer buying behavior in Africa / John Kuada and Andreea I. Bujac ; Factors determining the rise of modern food retailing in East Africa: evidence from Tanzania / Felix Adamu Nandonde and John Kuada -- Section C: Agriculture. Understanding the role of business development services in developing agribusiness SMEs in Tanzania / Lola-Bona Vincent Lema and Daniel Wilson Ndyetabula ; The role of ICT products in agricultural and agribusiness value chain development in Tanzania: the case of Tanga Fresh Limited / Abdallah Mmeta Yongolo, Anna Andrew Temu, and Daniel Wilson Ndyetabula ; Fruit-drying process to enhance agricultural productivity in Sub-Saharan Africa / Hassimi Traore.
- ISBN
- 9781138714380
- 1138714380
- 9781138714397
- 1138714399
- 9781315231365 (canceled/invalid)
- LCCN
- 2017054453
- OCLC
- ocn962125754
- SCSB-9010726
- Owning Institutions
- Princeton University Library