Research Catalog
Yo reinaré : el Divino Niño en la comunicación publicitaria.
- Title
- Yo reinaré : el Divino Niño en la comunicación publicitaria. / Carlos Andrés Arango Lozano; Jairo Roberto Sojo Gómez.
- Author
- Arango Lozano, Carlos Andrés
- Publication
- [Bogotá] : Editorial UTADEO, Universidad de Bogotá Jorge Tadeo Lozano, 2018.
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| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Use in library | HF5813 A736 201 | Off-site |
Details
- Additional Authors
- Sojo Gómez, Jairo Roberto
- Description
- 172 pages : color illustrations; 21 x 23 cm
- Summary
- The popular devotion to the Divino Niño (Divine Child) began in Bogota Colombia in the 1920's. The Christian icon has the legend the words "Yo Reinare" (I will reign) at the base of the statue. The present research work studies the cases in which the image is commercially used in items such as toys, backpacks, watches, caps and the corporate identity of some commercial establishments. "The present book exposes the different uses of the image of the Divino Niño (Divine Child) as a graphic resource in advertising, generally associated with the popular and everyday and also deals with how it has become in our days an almost habitual phenomenon in the streets of Bogotá, an evidence of the extraordinary strength it has gainedʺ (HKB Translation)--Pages 19-20.
- Alternative Title
- Divino Niño en la comunicación publicitaria.
- Subjects
- Genre/Form
- Art
- Bibliography (note)
- Includes bibliographical references (pages 167-172)
- Language (note)
- In Spanish.
- ISBN
- 9789587252309
- 9587252306
- LCCN
- 2018406424
- OCLC
- on1039256070
- 1039256070
- SCSB-9134657
- Owning Institutions
- Princeton University Library