Research Catalog
Contemporary marketing and consumer behavior : an anthropological sourcebook
- Title
- Contemporary marketing and consumer behavior : an anthropological sourcebook / John F. Sherry, Jr. editor.
- Publication
- Thousand Oaks : SAGE Publications, ©1995.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Use in library | HF5415.122 .C66 1995 | Off-site |
Details
- Additional Authors
- Sherry, John F., Jr.
- Description
- xvii, 482 p. : ill.; 24 cm.
- Subject
- Marketing > Social aspects
- Consumer behavior
- Communication in marketing
- Commerce
- Communication
- Misinformation
- Commerce
- Consummer Satisfaction
- Communication
- Marketing of Health Services
- Communication in marketing
- Consumer behavior
- Marketing > Social aspects
- Marketing
- Verbraucherverhalten
- Ökonomische Anthropologie
- Aufsatzsammlung
- Consumentengedrag
- Marketing
- Communicatie
- Marketing > Aspect social
- Consommateurs > Attitudes
- Bibliography (note)
- Includes bibliographical references and index.
- Contents
- Marketing and consumer behavior : into the field / John F. Sherry, Jr. -- Active ingredients / Dan Rose -- Consumer behavior reflected in discards : a case study of dry-cell batteries / MasaKazu Tani, William L. Rathje -- West African marketing channels : environmental duress, relationship management, and implications for Western marketing / Eric J. Arnould -- Anthropology and total quality management : improving sales force performance in overseas markets / Richard H. Reeves-Ellington -- The social organization of consumer behavior / Janeen Arnold Costa -- Brand loyalty and consumption patterns : the lineage factor / Barbara Olsen -- Amidword : anthropology, metaphors, and cognitive peripheral vision / Gerald Zaltman -- Malinowski, magic, and advertising : on choosing metaphors / John McCreery -- Speaking to customers : the anthropology of communications / Rita Denny -- Learning to "see" : a folk phenomenology of the consumption of contemporary Canadian art / Carole Duhaime, Annamma Joy, Christopher Ross -- Monadic giving : anatomy of gifts given to the self / John F. Sherry, Jr., Mary Ann McGrath, Sidney J. Levy -- Anthropology of marketing and consumption : retrospect and prospect / John F. Sherry, Jr. -- Afterword : learning to see II / William D. Wells.
- ISBN
- 0803957521
- 9780803957527
- 080395753X
- 9780803957534
- LCCN
- 95003257
- OCLC
- ocm31970848
- 31970848
- SCSB-2094982
- Owning Institutions
- Princeton University Library