Research Catalog

Title

International public relations : a comparative analysis / edited by Hugh M. Culbertson, Ni Chen.

Publication

Mahwah, N.J. : Erlbaum, 1996.

Items in the Library & Off-site

Details

Additional Authors

• Culbertson, Hugh M.
• Chʻen, Ni.

Description

x, 454 pages : illustrations; 24 cm.

Series Statement

LEA's communication series

Uniform Title

LEA's communication series

Subject

• Public relations > Cross-cultural studies
• Public relations
• Internationaler Vergleich
• Öffentlichkeitsarbeit
• Relacoes publicas

Genre/Form

Cross-cultural studies.

Bibliography (note)

• Includes bibliographical references and indexes.

Contents

Introduction / Hugh M. Culbertson -- 1. Interdisciplinary Theoretical Foundations for International Public Relations / Robert I. Wakefield -- 2. Global and Specific Principles of Public Relations: Evidence From Slovenia / Dejan Vercic, Larissa A. Grunig and James E. Grunig -- 3. Strategic Cooperative Communities: A Synthesis of Strategic, Issue Management, and Relationship-Building Approaches in Public Relations / Laurie J. Wilson -- 4. Transnational Corporate Ethical Responsibilities / Dean Kruckeberg -- 5. Public Relations' Role: Realities in Asia and in Africa South of the Sahara / James K. Van Leuven and Cornelius B. Pratt -- 6. Gender Issues in Public Relations Practice / Doug Newsom -- 7. Public Relations in China: The Introduction and Development of an Occupational Field / Ni Chen -- 8. Public Relations in Thailand: Its Functions and Practitioners' Roles / Daradirek Ekachai and Rosechongporn Komolsevin -- 9. Power Distance and Public Relations: An Ethnographic Study of Southern Indian Organizations / K. Sriramesh -- 10. Public Relations in the Philippines / Juan F. Jamais, Mariechel J. Navarro and Ramon R. Tuazon -- 11. Public Relations in South East Asia From Nation-Building Campaigns to Regional Interdependence / James K. Van Leuven -- 12. Public Relations Practice In Japan: Beginning Again for the First Time / Anne Cooper-Chen and Mizuo Kaneshige -- 13. Public Relations in the Middle East: The Case of Saudi Arabia / Ali Alanazi -- 14. Elections and Earth Matters: Public Relations in Costa Rica / Hernando Gonzalez and Desiree Akel -- 15. Public Relations Performance In South and Central America / Melvin L. Sharpe and Roberto P. Simoes -- 16. Standardization Versus Localization: Public Relations Implications of Advertising Practices in Finland / Ali Kanso -- 17. Public Relations: An Alternative to Reality? / Mauritz Sundt Mortensen.

ISBN

• 0805816844
• 9780805816846
• 0805816852
• 9780805816853

LCCN

95053034

OCLC

• ocm33983784
• 33983784
• SCSB-8802181

Owning Institutions

Princeton University Library