Research Catalog

Supermarket USA : food and power in the Cold War farms race

Title
Supermarket USA : food and power in the Cold War farms race / Shane Hamilton.
Author
Hamilton, Shane, 1976-
Publication
  • New Haven : Yale University Press, [2018]
  • ©2018

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StatusFormatAccessCall NumberItem Location
TextUse in library HF5469.23.U62 H36 2018Off-site

Details

Description
x, 277 pages : illustrations; 22 cm
Summary
"Supermarkets were invented in the United States, and from the 1940s on they made their way around the world, often explicitly to carry American-style economic culture with them. This innovative history tells us how supermarkets were used as anticommunist weapons during the Cold War, and how that has shaped our current food system. The widespread appeal of supermarkets as weapons of free enterprise contributed to a 'farms race' between the United States and the Soviet Union, as the superpowers vied to show that their contrasting approaches to food production and distribution were best suited to an abundant future. In the aftermath of the Cold War, U.S. food power was transformed into a global system of market power, laying the groundwork for the emergence of our contemporary world, in which transnational supermarkets operate as powerful institutions in a global food economy"--Dust jacket flaps.
Alternative Title
Food and power in the Cold War farms race
Subject
  • Supermarkets > Political aspects > United States
  • Food industry and trade > United States
  • Food industry and trade > Soviet Union
  • Agriculture > Economic aspects > United States
  • Agriculture > Economic aspects > Soviet Union
  • BUSINESS & ECONOMICS / Commerce
  • BUSINESS & ECONOMICS / Marketing / General
  • BUSINESS & ECONOMICS / Sales & Selling / General
  • BUSINESS & ECONOMICS / Economic History
  • Food industry and trade
  • Agriculture > Economic aspects
  • Ost-West-Konflikt
  • Supermarkt
  • Landwirtschaft
  • Konsumgüterwirtschaft
  • Amerikanisierung
  • Propaganda
  • Soviet Union
  • United States
  • USA
Bibliography (note)
  • Includes bibliographical references (pages 219-265) and index.
Contents
Machines for selling -- The farms race begins -- Supermercado USA -- Socialist supermarkets and "peaceful competition" -- Food chains and free enterprise -- Food power and the global supermarket.
ISBN
  • 9780300232691
  • 0300232691
LCCN
2017963802
OCLC
  • on1024159930
  • 1024159930
  • SCSB-9199059
Owning Institutions
Princeton University Library