Research Catalog

Wanamaker's temple : the business of religion in an iconic department store

Title
Wanamaker's temple : the business of religion in an iconic department store / Nicole C. Kirk.
Author
Kirk, Nicole C.
Publication
New York : New York University Press, [2018]

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StatusFormatAccessCall NumberItem Location
TextUse in library HF5465.U64 W365 2018Off-site

Details

Description
x, 261 pages : illustrations; 24 cm
Summary
How a pioneering merchant blended religion and business to create a unique American shopping experience On Christmas Eve, 1911, John Wanamaker stood in the middle of his elaborately decorated department store building in Philadelphia as shoppers milled around him picking up last minute Christmas presents. On that night, as for years to come, the store was filled with the sound of Christmas carols sung by thousands of shoppers, accompanied by the store's Great Organ. Wanamaker recalled that moment in his diary, "I said to myself that I was in a temple," a sentiment quite possibly shared by the thousands who thronged the store that night.0Remembered for his store's extravagant holiday decorations and displays, Wanamaker built one of the largest retailing businesses in the world and helped to define the American retail shopping experience. From the freedom to browse without purchase and the institution of one price for all customers to generous return policies, he helped to implement retailing conventions that continue to define American retail to this day. Wanamaker was also a leading Christian leader, participating in the major Protestant moral reform movements from his youth until his death in 1922. But most notably, he found ways to bring his religious commitments into the life of his store. He focused on the religious and moral development of his employees, developing training programs and summer camps to build their character, while among his clientele he sought to cultivate a Christian morality through decorum and taste.0Wanamaker's Temple examines how and why Wanamaker blended business and religion in his Philadelphia store, offering a historical exploration of the relationships between religion, commerce, and urban life in the late nineteenth and early twentieth century and illuminating how they merged in unexpected and public ways. Wanamaker's marriage of religion and retail had a pivotal role in the way American Protestantism was expressed and shaped in American life, and opened a new door for the intertwining of personal values with public commerce.
Subject
  • John Wanamaker (Firm) > History
  • John Wanamaker (Firm)
  • Department stores > Pennsylvania > Philadelphia > History
  • Social responsibility of business > Pennsylvania > Philadelphia > History
  • HISTORY > United States > State & Local > Middle Atlantic (DC, DE, MD, NJ, NY, PA)
  • Department stores
  • Social responsibility of business
  • Pennsylvania > Philadelphia
Genre/Form
History.
Bibliography (note)
  • Includes bibliographical references (pages 245-252) and index.
Contents
Retail reform -- Moral architecture -- Christian cadets -- Sermons on canvas -- Christian interiors.
ISBN
  • 9781479835935
  • 1479835935
LCCN
  • 2018011910
  • 99980184777
OCLC
  • on1032026894
  • 1032026894
  • SCSB-9191682
Owning Institutions
Princeton University Library