Research Catalog

Applying total quality to sales

Title
Applying total quality to sales / Cas Welch and Pete Geissler.
Author
Welch, Cas, 1932-
Publication
Milwaukee, Wis. : ASQC Quality Press, ©1995.

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Details

Additional Authors
Geissler, Pete, 1933-
Description
xiv, 92 p. : ill.; 23 cm.
Subject
  • Marketing > Management > Case studies
  • Sales management > Case studies
  • Total quality management > Case studies
  • Marketing > Management
  • Sales management
  • Total quality management
  • Qualitätsmanagement
  • Verkauf
Genre/Form
  • Case studies
  • Case studies.
  • Études de cas.
Bibliography (note)
  • Includes bibliographical references (p. 87-88) and index.
Contents
Looking back to see the future -- Culture shock on the showroom floor -- Quality and the ups, downs, and ups at Xerox -- The futile search for pixie dust -- From product quality to process quality -- Slugging it out with value in distribution -- Measuring the total quality of the sales function.
ISBN
  • 0873892836
  • 9780873892834
LCCN
94023665
OCLC
  • ocm31412081
  • 31412081
  • SCSB-2117964
Owning Institutions
Princeton University Library