Research Catalog

The superpollsters : how they measure and manipulate public opinion in America

Title
The superpollsters : how they measure and manipulate public opinion in America / David W. Moore.
Author
Moore, David W. (David William), 1940-
Publication
New York : Four Walls Eight Windows, ©1995.

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StatusFormatAccessCall NumberItem Location
TextUse in library HN90.P8 M66 1995Off-site

Details

Description
xiii, 426 pages : illustrations; 24 cm
Subject
  • Public opinion > United States
  • Public opinion polls
  • Mass media > United States > Influence
  • Election forecasting > United States
  • Public Opinion
  • public opinion polls
  • Election forecasting
  • Mass media > Influence
  • Public opinion
  • Demographie
  • Umfrage
  • Öffentliche Meinung
  • Manipulation
  • Politische Meinungsbildung
  • United States
  • USA
Note
  • Includes index.
Bibliography (note)
  • Includes bibliographical references and index.
Contents
Ch. 1. The Sins of Shere Hite -- Ch. 2. America Speaks -- Ch. 3. Reinventing the Industry -- Ch. 4. The Democratic Presidential Pollsters -- Ch. 5. The Republican Presidential Pollsters -- Ch. 6. The Media Pollsters -- Ch. 7. The California Divide -- Ch. 8. The Elusive Pulse of Democracy -- Ch. 9. Polling and Politics in the Nineties.
ISBN
  • 1568580231
  • 9781568580234
LCCN
96117728
OCLC
  • ocm34052214
  • 34052214
  • SCSB-8977442
Owning Institutions
Princeton University Library