Research Catalog

The good life : Sacramento's consumer culture

Title: The good life : Sacramento's consumer culture / Steven M. Avella.
Author: Avella, Steven M.
Publication: Charleston, SC : Arcadia Pub., ©2008.

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Status	Format	Access	Call Number	Item Location
Request for On-site Use Request Scan How do I pick up this item and when will it be ready?	Text	Use in library	HC79.C6 A895 2008	Off-site

Details

Description

xi, 159 pages : illustrations; 24 cm

Summary

Mass consumption is a defining feature of modern American culture. During the 20th century, mass production, discretionary income, and modern advertising combined to create and fulfill demand for more products than ever before. From butchers and bakers to big-box retailers, the story of the buying and selling of goods tells the history of our cities from a unique perspective. The Good Life approaches Sacramento's history from the bottom up, with a look at the city's past from the perspective of ordinary citizens. From the gold rush to the dot-com bubble and beyond, it tells the story of changing times, changing styles, and changing fortunes, and their effects on the lives of the people of Sacramento.

Subject

Genre/Form

History.

Bibliography (note)

Includes bibliographical references (pages 150-154) and index.

Contents

The selling force: mass consumption, Sacramento-style -- You can't live without them here: automobiles -- Push the cart around and round: grocery shopping -- Preeminently a city of homes: housing -- The advantageous display of goods: department stores and shopping malls -- Afterword.

ISBN

9780738525242
0738525243

LCCN

2007943616

OCLC

ocn233003247
SCSB-9586649

Owning Institutions

Princeton University Library