Research Catalog

Corporate advertising : the business response to changing public attitudes

Title
Corporate advertising : the business response to changing public attitudes / by David M. Liff, Mary O'Connor, and Clarke Bruno.
Author
Liff, David.
Publication
Washington (1522 K St., N.W., Washington, D.C. 20005) : Investor Responsibility Research Center, 1980.

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Details

Additional Authors
  • O'Connor, Mary, 1950-
  • Bruno, Clarke.
Description
67 pages; 29 cm
Subject
Institutional advertising
LCCN
81100232
OCLC
  • ocm07219871
  • 7219871
  • SCSB-52400
Owning Institutions
Princeton University Library