Research Catalog

Promotional strategy

Title
Promotional strategy [by] James F. Engel, Hugh G. Wales [and] Martin R. Warshaw.
Author
Engel, James F.
Publication
Homewood, Ill., R.D. Irwin, 1967.

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TextUse in library HF5415.E65Off-site

Details

Additional Authors
  • Wales, Hugh G.
  • Warshaw, Martin R.
Description
xiii, 665 pages illustrations; 24 cm
Subject
  • Marketing
  • Advertising
  • Marketing > Management
  • Marketing
  • marketing
  • advertising
Bibliography (note)
  • Bibliographical footnotes.
LCCN
67017051
OCLC
  • ocm00522050
  • 522050
  • SCSB-108087
Owning Institutions
Princeton University Library